Is your business running its entire business over the internet to take advantage of the best online business opportunities? While you communicate with customers and suppliers by email address, many other businesses are using their websites to conduct their entire online business.

So, what are the benefits of an online business? 

• Global access, 24 hours a day, 7 days a week
• Improved customer service through high flexibility 
• Cost savings
• Faster product delivery
• Increase professionalism
• Less waste of paper
• Opportunity to manage your business from anywhere in the world.
• Customers may prefer to visit your website to learn about your products and services, rather than visit your store in person. They will also see your website and email address on business cards and other promotional materials.

Online business has now become an indispensable tool in the development strategy of most businesses, especially in the current era when e-commerce is dominating. However, the online business does not have to stop at just building a website, it can be leisurely waiting for orders. In fact, besides building a sales website, online business requires businesses to invest in many other factors such as online marketing and sales strategies, online advertising,....

The internet has drastically changed the way most businesses build and promote their brands, as more and more consumers engage with brands online before making a purchase. According to Business Insider, 40% of consumers are turning to search engines for more information when they make a purchase decision. This should come as no surprise given that Google gets over 100 billion searches per month.

What does this mean for your business? That is, if you do not have an online marketing strategy that includes an effective SEO and website integration, then you may be missing out on valuable opportunities to reach and attract potential customers online. ...

So, what do you need for an online business? 

A specific online marketing strategy

If you just build a website without a strategy or plan for it, it's like driving a car blindfolded. A specific online marketing strategy will help you know what tools businesses need to use and how to apply it in promoting brands and sales. A clear website development plan will help you know at each stage, which system or platform needs to be upgraded or supplemented to make the website work effectively, optimize all benefits, and promptly respond to the commercial market. e-commerce today. A strong online marketing strategy will help you boost your business, improve your performance, help you bring in more customers, and retain new ones.

You need to focus on the following points to build an effective online marketing strategy:

• Do a lot of keyword research, customer needs
• Defining strategic goals
• Invest in website design/build
• Use search engine optimization and display tools
• Building online communication channels
• Online advertising
• Expert advice and support

Write sales articles - Copy Selling

Sales articles have proven to be instrumental in guiding customers through the sales process, from the moment they visit to the moment they make a purchase. Sales articles should include: 

• Take visitors through the sales process from the moment they arrive to the moment they make a purchase
• Arouse customers' interest with a catchy headline
• Product description, help customers understand the product easily
• Build customer trust
• Add feedback using products/services from customers
• Talk about the product and how it benefits the user
• Help customers make recommendations to take action when visiting the website
• Make a strong commitment
• Timely response
• Sales Inquiry

Sales articles should focus on how your product or service is capable of solving every customer need, or making their life better. Think like a customer and ask, "Is there anything here that can help me?"

Design and build your website

Once you've got your market and product in place and you've begun the sales process, designing your small business web design is an immediate must. Remember to keep it as simple as possible. Because you have less than five seconds to capture your customer's attention - otherwise, they will disappear and never visit or return. When building a website, you should pay attention to a few points:

 -  Find a reputable web host provider 

 These companies often offer domain name registration, including purchasing and hosting it. Basically your web server is where you will upload web pages, images, videos etc. Web server features like storage capacity, uptime percentage, name based email domains, the ability to host blogs, provide feedback forms, marketing tools, and tools for e-commerce are important things to consider when evaluating a web host. 

The web host also needs to provide WordPress compatibility (the most popular website CMS software) and ensure security (technically like an SSL certificate). 

 -  Choose the appropriate and optimal website platform

With so many different website platforms available today, it's not easy to figure out which will be best for your small business. However, nowadays, the trend of using e-commerce website platform (eCommerce) is increasing. There have been many successful businesses in the e-commerce market. So anyone wants a slice of the e-commerce pie, estimated to be worth $4.88 trillion by 2021. 

A website with an e-commerce platform will help you minimize upfront costs; run your business from anywhere; the process of creating a website quickly and easily; have a wide selection, a large customer base, sell wherever you are without being physically present....

What should you consider in choosing an ecommerce website platform that can make a perfect CRM, while providing you with the best ecommerce SEO features? Which option is the right solution for the budget? 

• Your website is an online store, so make it customer-friendly
• Search engine friendly SEO, increase search rankings fast
• Mobile-friendly (more than 60% of searches happen on mobile)
• UX/UI design - eye-catching, intimate user interface and optimized user experience

If you are wondering, you can refer to the Buso website platform, with the most optimal features to help you build a good and especially suitable online e-commerce store.

A combination of web SEO and social media is required

A few years ago, when someone was talking about website marketing, people immediately thought of SEO. However, over time, consumer habits changed, perceptions changed, and social media emerged. So today, online business is not simply pushing SEO on the web, but there must be a link between social media advertising and SEO.

 This will depend somewhat on your business model, but it is one of the simplest ways to help your business brand get closer to your potential customers. According to an opinion from Entrepreneur Magazine, startups actually have a distinct advantage in the field of marketing on social media channels, because consumers often love what's new. cool — and startups often deliver on that.

In addition to building a professional website, you need to set up accounts on Facebook, Twitter, Instagram, Pinterest, YouTube with content that shows the "soul" of the product/brand. You can participate in answering customer questions, conducting surveys, and resolving complaints faster and more accurately. 

Running ads on social media can help your business have steady sales from day one of your website. Different types of social media platforms for advertising today that businesses should invest in:

• Social networks (Facebook, LinkedIn, Google+).
• Blog (Twitter, Tumblr).
• Share photos (Instagram, Snapchat, Pinterest).
• Chia sẻ video (YouTube, Facebook Live, Periscope, Vimeo).

 The best part of social media advertising is that there is virtually no limit to how big a business can scale. You don't have to wait for someone to search for keywords; You don't have to wait for someone to run ads or read your blog. If you want to reach 50,000 people in a day, you absolutely can.

 You need to keep in mind 3 factors after deciding to choose a social media network to invest in advertising:

•  Where your target customers are most concentrated (use, group, etc.)
• Where your target customers are most accessible (preferred media, ad targeting, etc.)
• Where your target customers are most actively engaged with ads (test required)

 In fact, each social network will have its own characteristics and advantages. Therefore, if you want to run effective advertising, businesses need to build a specific advertising strategy. Currently, Buso is also implementing consulting services and building online advertising strategies for businesses, with many specific solutions to optimize efficiency. You can contact us for a free consultation.

In today's fierce market competition, an online business is not simply creating a website and selling products anymore, but it requires many factors combined to take full advantage of all the advantages from the commercial market. E-commerce brings. Therefore, you should cooperate with reputable, experienced companies in this field to be able to provide the best service.

Buso now has many years of experience, 24/7 support on building online marketing strategies, designing e-commerce platform websites, running online ads to boost sales,... support, businesses can find Buso today. 

If you don't have a website you can easily create one at 

 https://busotech.com/templates

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