Currently, most people search for information about businesses, products, services, etc. on the internet before cooperating or buying goods and services. Therefore, what you give them, is not just a display - it needs to be displayed well, professionally. 

It can be said that the website will be the first impression of the business for its potential customers. If they find you through a search or through a link someone else sent, your website will be your first point of contact with them, before they even see the store or talk to the staff. So the first impressions you need to give your customers should always be the best.

Why invest in making your storefront and showroom look good. Because you know customers will look and form opinions about your business based on those things (aside from factors like customer service, quality, price, etc...). So also think of your website as a digital store and showroom. People are looking at it and are commenting on your business based on it. 

You may be surprised to learn that nearly half of all businesses have a website.

That speaks to how important website ownership is to businesses, both large and small. Especially, for small startups, e-commerce gives businesses the opportunity to connect with millions of potential customers. A well-designed small business website is your best chance to make a lasting impression on your target audience.

It can be said that a good website is seen as the key to help a business grow stronger. So, how important is a website in building a successful brand and an effective business?

Increase visibility and recognition for your brand

For brick-and-mortar stores, location is important. You have to open a store where many potential customers see it, to have the opportunity to interact with many people and attract customers. Therefore, for online stores, the website is also a tool to help businesses promote and increase the reach and traffic from customers. Thanks to the presence of online websites, businesses are now able to offer goods and services to more people, even if they don't need to set foot in a physical store. . 

Internet helps you to market to millions of customers by setting up an online store/website. However, not because of that, you can reach customers who are in your desired audience, if they do not know or do not see the presence of your business. Studies show that 70 to 80 percent of consumers research online businesses when deciding to buy their goods or services. If they search for your business and can find a website, your online presence really pays off.

So what do you need to do to increase the visibility of your business?

• Need to build a website to establish your business' online presence as an e-commerce store. One of the benefits of having a website is that it gives you a platform to share your story, including how you started, what you do now and what you will do in the future. future.
• Apply SEO best practices to take into account your website's ranking factors, drive more online visibility to your customers, and help your business brand stand out from the crowd. competitors.
• Share your business' history, vision, and core values ​​right at your website , to help customers better understand the value of your business brand, what you've done, and contributed to society. Even for businesses that are just up and running, you can still tell a lot about the path that led you to where you are now in your chosen niche. Your website also allows you to tell customers about upcoming products, mentioning long-term goals. This approach shows confidence and ambition, and it lets the client know that you plan to last for a long time.

Helping brands compete directly with competitors online

If you are trying to establish and assert your brand position in the e-commerce industry, whatever it is, you should assume that your biggest competitors already have a web presence. Chances are, they have a professional website and so do other competitors. Therefore, building yourself a website is also a way to help your brand increase its competitiveness with your competitors.

Take the time to research your online competitors. What are they doing and can you do better in terms of web design, load time, search engine optimization? What marketing methods do they not use? How much more attractive can you make your site compared to theirs, in order to boost site performance?

If your business doesn't have a website, you may be missing out on a potential market share compared to the competition. However, just building a web, you just need to actively design to provide your customers with better content and convince them that what you are selling in your e-commerce store is better. much more than other companies.

Combine with social media platform to build brand and drive sales

One of the reasons some businesses don't want to build a website is because they think there are now alternative social media platforms. Facebook itself has previously boasted that it has up to 40 million small business pages. These cases are usually Facebook page owners who work very hard on their pages and develop a constant connection with Facebook users.

But the question is, with not spending a lot of time building and connecting Facebook pages, is it as convenient and effective as using the website? At the same time, not to mention that social networks often change the rules without you even knowing it. If not updated, sales on facebook will not promote the full effect.

If you break the rules, you may find your site locked overnight. Imagine all of your content and customer access suddenly disappears, and there's no guarantee it'll ever come back again. That is a huge risk.

Other concerns you should also pay attention to, may include:

• Lost page due to being hacked
• Forgot password and locked
• Temporarily blocked from Facebook due to rule violation

Recently, many businesses have abandoned their websites to switch to selling on new social networking platforms. This forces businesses to get used to and change things up. And the special thing is, there is no guarantee that every client will follow you to the new platform or that you will be able to build a large following on the new social media site.

Social media can be great for businesses, but it's so much better if you combine it with your website. Website will help you maintain stability, with a steady stream of visitors. Using a social networking platform to share content will be how you help your business increase another steady traffic. In particular, it's about you bringing customers into a space that your business both owns and controls.

Attract top talent for your company

Having a good website is not only important for your business just for the sake of attracting customers. If you want to build a brand to attract talented people to work for you, building a website is what you need to do most. Based on the website, they will evaluate the professionalism of the company as well as what the business offers them.

Many employees will be interested in the type of company they can work for. A website that uses old graphics, loads very slowly, and has been updated for more than a year will not make a good impression. Talented people tend to want to work with modern visionary businesses who are constantly improving their marketing capabilities. 

Content marketing just got easier

Content marketing is a very popular method of getting customers to trust your brand. As the section above Buso said, you can do this from one social media account, but it's much easier when you're sharing a wide range of items through your website. In addition, web users can trust that your content is safe to download, if they can get it directly from your site.

With a website, you can get personalized customer information through a blog or create a space to share the latest news. You can embed videos or even run a podcast, create white papers and ebooks to download and share all kinds of infographics. When you can market with many new forms of content, it is also an opportunity for you to set up the best, most effective marketing and advertising activities through the website. 

A great content for your website will bridge the gap between you and your target audience a lot, and also a tool for you to recognize which products they engage in discussions, shop online a lot. Best.

Customers will advertise for you

Letting customers exchange and share about your products/services on your website is also a way for businesses, especially small businesses to communicate their brand, and spread the word for free. 

With a website, you can create a space for customers to comment, but with control. It's the best way to show your customers real feedback from your customers. If other potential customers can see real people, real products, and authentic reactions, they will be more likely to try your product or service right away.

 Helping you take advantage of affiliate marketing

While customers can be a great partner to get your business' name out to more people, affiliate marketing is another potential tool your website can help you tap into. In fact, companies from Amazon to Hilton already offer an affiliate program through which individuals, often bloggers, can earn commissions by driving traffic to their websites. . Sometimes affiliates will earn a bonus when one of the customers visiting their website decides to make a purchase.

Affiliate marketing allows businesses to drive website traffic, drive greedy sales through various links or by working with a group of influencers. Whether they post on Instagram or a blog, it's a way for businesses to have a chance to reach a new group of customers and then impress them with your website and products.

Share legal content quickly

Whether it's the simplest regulation or the buying guide, you should build a professional, clear, reputable system. If you want customers to buy, it is important for businesses to have their trust and respect. This is why brands want to use marketing tools to build brands that thrive, bring brands closer to customers, and stay on top of their business.

 But getting legal content to clients can be difficult without a website to upload to. So, through a website, your customers can search for legal documents of your business online easily.

A good website is important for customer service

Customers don't necessarily go to the store in person to make a complaint or express their concern. While phone numbers are still a popular way for customers to contact a company's customer service branch, most people prefer the online option.

Besides email, a 24/7 chat box for customers can make a big difference. It can even influence whether or not a customer chooses to make a purchase. So when creating a website, you should ask a web design partner that supports AI chatbots that may not provide the answers your website visitors need. Besides that, you also need someone who is really willing to talk to and help improve the buyer experience. No matter how unhappy a customer may be, a good customer service experience can help enhance your website and possibly retain them as a future buyer.

The website will provide a way for businesses to expand, bringing your brand to more people. At the same time, it will also establish your company as a trustworthy business for customers, even when compared to your competitors' websites.

Therefore, businesses should pay more attention to website design and development, especially in the current e-commerce market. A full-featured, professional website will greatly help businesses in implementing business and marketing strategies. 

If there is no solution to improve the quality of your website, or you are looking to build an e-commerce website, you can contact Buso for a free consultation, with cost-effective but optimal solutions. the best. Buso with many years of experience in website design and a separate e-commerce web platform will help businesses unlock the key to success in branding and business. 

If you don't have a website you can easily create one at 

 https://busotech.com/templates

Support online 

https://www.facebook.com/websitecambodia