According to the E-Commerce Foundation, 88% of consumers will research product information before they make a purchase online or in a store. This further emphasizes the importance of a website for businesses today.
If you want your company to succeed in the e-commerce market, which is growing rapidly in recent times, your business cannot be without a professional website. The website is the backbone of the business, supporting a lot of online sales and marketing strategies. Buso would like to share with you how to build a website for the most effective business.
The importance of a sales website
Sales is very important for every business. It's the only way you can keep your company running. In which, improving sales is always one of the top goals. Therefore, the sales website always plays an important role that businesses should not ignore.
Through the website, product and brand images can reach more consumers and it is also an opportunity to sell.
However, everything does not stop at developing a website, but also depends a lot on whether you invest in the website or not? Do you optimize your website's search engine to improve your chances of bringing in more qualified leads to purchase?
So, how to build a website for effective business?
First, in addition to selling products and services online, you need to provide consumers with the information they need to make informed purchasing decisions. In effect, the content that's on your website acts as an additional salesperson, helping customers get the information they need and convincing them of the benefits of your product or service.
Second, you need to create a professional web design to make customers impressed with your brand right from the first visit to the website. In addition to shopping online, customers also often visit the website to learn about the business before deciding to go to the store. That's why you need a professional website.
If the website is not attractive or difficult to navigate, the ability to retain customers is very difficult. In fact, a survey from the Business 2 Community showed that 94% of people say that web design is the first factor that makes them trust the website or business?
Professional web design should include (but are not limited to) the following elements:
Simple navigation
- Customers can hardly find what they are looking for on your website without clicking repeatedly. Therefore, navigation menus should be clear and simple, helping visitors find what they are looking for in just a few minutes.
Attractive design
- Your website should be attractive, using colors and images that match your brand. A professional website should have a balance between attractive design and content, easy to read and fast to load.
Useful content
- The content on your website should be informative and help visitors better understand your products and services. It also needs to emphasize relevant keywords that customers can easily find your brand when searching.
Search engine optimization
- Both website structure and content need to be optimized for search engines like Google. Professional website design includes SEO services, ensuring consumers can find your website on online search engines.
Fast website loading time
- If your site doesn't load within seconds, visitors may be inclined to leave. Professional website design will ensure fast loading times to improve user experience.
Easy conversion
- Your website will make it easy for visitors to convert with a quick and simple checkout process. The shopping cart should also be easy for customers to use and return if they click away from the page.
If your business is not qualified to design and maintain a professional working website, then you should seek help from a web design and consulting company.
Where should you start?
You can contact Buso for advice. Buso knows what it takes to design a website that provides a positive user experience; optimized for search engines, SEO content helps target consumers easily find products/services of the business; thereby increasing sales rapidly.
Buso helps businesses design an attractive and optimized website for search engines, easy to navigate, helping brands reach customers in the online business environment.
To learn more about our web design and website building services or to learn more about the importance of a website, contact Buso today.
