1. Google Shopping
Google Shopping is a channel to show consumers products related to search queries. When they click on a product, they will be directed to the seller's website. Google Shopping ads provide a large source of potential customers for businesses. To do this requires additional budget, time to research and develop promotional strategies. Businesses can experiment with a small budget to understand the target and the market. Then continue to invest with a larger amount.
2. video marketing
HubSpot's research results show that 78% of users watch videos every week and 55% watch daily. Therefore, marketers need to take advantage of video to optimize their ability to reach customers. Videos provide authenticity and visualization to users about products and services. Consumers like to see clearly what they want to receive. Investing in building a video with a story about the product will definitely receive higher interest from users.
3.Affiliate Marketing
Affiliate marketing, also known as affiliate marketing, helps businesses do business effectively and reduce investment costs. This is a form of performance-based affiliate marketing, when there is an order from an affiliate, the business only needs to pay a commission to the affiliate. Most e-commerce platforms have affiliate marketing to promote sales for businesses.
4.Social media
Social media is known to be an effective marketing channel to increase business coverage. At the same time, helping marketers to reach a huge number of consumers on social networks. Currently, social networking channels such as Facebook, Instagram, Twitter ... are online marketing channels that are highly appreciated by experts.
In addition, social media channels are also optimized for ecommerce to make the buying process of consumers more convenient. This is also a great advertising tool for businesses in the digital era.
4.Email marketing
Currently, email marketing is also an important digital marketing channel to increase customer interest in businesses. At the same time, promote organic traffic to the website, e-commerce store. With email marketing that includes organic visits from messages sent to customers. Switching from online to offline marketing is extremely effective.
Types of email marketing are used such as: Welcome email, order confirmation email, email reminding customers to abandon cart, promotional email... The application of email marketing brings a large source of natural customers with optimal cost. Best.
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